FOREIGN COMPANIES: TO GROW WITHIN THE FRENCH MARKET

My scope of expertise and experience encompasses the local strategy to the implementation of the operational plan with the launch of products or services within the French market as followed:

• Market analysis and local strategy: Strategic analysis of the French market, based on reliable data from INSEE and other public sources (income per inhabitants, habits, potential by geographical area), and a detailed understanding of local specificities.

• Strategic partnerships: Identification of partners and local professional associations. Creation of lists of potential customers from public sources.

• Implementation of your global marketing and communications plan locally, including: marketing operations like trade-marketing projects with  local customers, events management …

• Definition of local Marketing and Communications plan in the framework of a product launch for example.

• Digital Marketing: Definition of the local digital marketing strategy, organics and paid campaigns on LinkedIn, creation and translation of content, posts on social networks, development of your local SEO, website management in French language.

• Press Relations and Media: Writing of Press Releases, translations of your press releases into French, recruitment of a local PR agency, PR development in direct with B2B editors. Definition of the Media Plan (media buying).

• Communications projects: definition and implementation of various projects adapted to your needs.

• Content and Offline materials: - Content writing of communications materials such as your new brochure and your sales pitch aligned on your strategy.

Please see my professional experience within subsidiaries of foreign companies for which I held the position of Marketing and Communications manager reporting to the teams abroad.

I worked in Manchester, in the UK, for 3 years. Throughout my career, I've always evolved within international environments.

I am a pragmatic person and a good team player. Results-oriented, I excel at developing and launching projects that drive business growth. I also enjoy sharing best practices with colleagues of other subsidiaries. 

Béatrice was able to adapt quickly to a new environment like ours in order to be fully independent in her job.

With a great capacity for work, she has invested with great professionalism in all the missions entrusted to her, such as the implementation of the global Marketing and Communication policy, the deployment of the policy. local sales organization, the organization of public relations and press relations, the activation of Trade Marketing and direct marketing tools, the animation of exhibitions, fairs, seminars and various private events (B2B or B2C), the dissemination of the various sales pitches, training (online / offline), internal communication, etc.

Curious, responsible, very involved and naturally endowed with a critical and analytical mind, she is a driving force who enjoys challenges and getting involved in new projects. She has also always known how to work in complete autonomy and responsibility throughout her assignments.